Our experiments with RandomDeals.cc showed that we were making a lot of mistakes in our approach to building a successful online store. On the other hand, the site served as a sort of prototype that showed us we at least had the potential to effectively sell things online.
We consulted with a lot of people about our business, getting feedback from friends, relatives, and others on the usefulness of the site. We asked for and received frank feedback about whether our site was one that looked trustable, whether the way we presented our products was appealing, and other aspects of the site. Much of the feedback centered on two things. We needed to have a more focused product offering, and our site needed to look more professional. RandomDeals.cc seemed to be more like a garage sale than a professional outlet for products being offered by experts in a particular industry. Besides the random mix of products on the site, the design of the website itself was pretty old school looking, appearing as if it were made by amateurs who were learning how to build an online store. In spite of those issues, we were still making a few hundred dollars each month. To take things to the next level, we needed to do some refining.
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